Anna Kayal in front of Norrsken

SE Forum welcomes new Executive Director Anna Kayal

September 2, 2019 - News

The SE Forum Board has appointed Anna Kayal as new Executive Director to lead the organisation going forward. Anna has a strong business background from the banking industry as well as the public sector, and experience within business development and brand management as well as in developing support for entrepreneurs.

Anna joins SE Forum from Botkyrka Municipality where she worked as a business developer with a focus on entrepreneurship and support for aspiring entrepreneurs as well as empowering young people with the tools needed to solve local challenges through entrepreneurship.


“I’m delighted to have Anna take on the role of Executive Director. Her background within both private and public sectors, and her passion for leveraging entrepreneurship as a tool for social change shows she’s a great fit for SE Forum. I’m convinced she will continue to develop our organisation in its exciting stage of change and growth.”

– Ylva Hansdotter, Chair of the SE Forum Board


Anna is excited about getting started with the work supporting and empowering entrepreneurs creating positive change. You can find out more about her background and passion in this interview.


“I’m proud and happy about leading SE Forum going forward, in such an exciting time for the business world as we’re seeing increasing interest and awareness about using business to achieve the UN’s Sustainable Development Goals. I’m looking forward to new partnerships and collaborations in Sweden and beyond, and I’m excited to see how SE Forum can continue its great work to strengthen the social entrepreneurship ecosystem and to support more businesses to create an impactful change for a better world.”

– Anna Kayal, new Executive Director at SE Forum


Anna joined on 5 August, and we’re also thrilled to announce that our previous intern and project assistant, Oscar Ohlström, has joined SE Forum on a full-time basis since 10 June. Oscar has joined us as a Project Manager and will also be working on our business development work.