Pernilla is the co-founder of Social Initiative, a social enterprise that in 2002 introduced social entrepreneurship to Swedish companies. Today, Social Initiative creates partnerships between Swedish companies and philanthropists and social entrepreneurs in India, Kenya, Tanzania, Uganda and Sweden. Besides thorough due diligence of social entrepreneurs prior to investment, measuring impact is a key part of the partnership. Social Initiative coach social entrepreneurs in how to develop their Theory of Change and measure outcomes and impact using key performance indicators, bearing in mind the sometimes limited resources available.
Pernilla graduated with a MSc degree in Economics and Business Administration from the Stockholm School of Economics in 1993. Prior to starting Social Initiative, she held management positions at EF Education in Asia, Coca-Cola in Sweden and was a management consultant at The Boston Consulting Group 1999-2002.
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