Through his work, Godfrey realised that most small hold farmers, mainly women and youth, remain poor despite being hardworking and engaged in the production of fruits and vegetables. Farmers still depend on traditional value chains which give them low prices due to lack of transport and cold storage facilities. To change this, Godfrey founded Venus Foods – a social enterprise which addresses this problem by establishing a modern value chain. Venus Foods aims to register farmers, establish collecting centres and build operational processing warehouses with cold storage facilities where fresh produce from farmers can be sorted, graded, packaged and stored before distribution. This results in a system where farmers earn a better income and their customers remain satisfied.