SE Forum is a non-profit membership organisation based in Sweden that advocates responsible business solutions to address local and global challenges. SE Forum was founded in 2004 and has since provided a variety of programmes and services that aim to transform the norms around the way business is done and the composition of the private sector. We promote, inspire and empower entrepreneurs all over the world to use business to do good, with our members and partners working to improve some of society’s most pressing problems.

Our vision

SE Forum contributes to a more just and sustainable world by unleashing the potential of entrepreneurship to address society ́s most pressing problems.

Our mission

We promote, inspire and empower entrepreneurs to start and scale businesses that address global challenges in Sweden and beyond.

How we work


We connect entrepreneurs  and provide a platform and creative space to foster the emergence of new and innovative ideas.


We share the latest trends in social entrepreneurship, such as business model innovation, and a diverse range of methods needed to create and scale social impact.


We provide entrepreneurs with support, tools, and networks to accelerate progress and demonstrate benefit for society and the environment.

Our Staff

Nicklas Wallberg
Nicklas WallbergExecutive Director
Nicklas has international experience of social entrepreneurship working with program and business development and as Executive Director, he has a both strategic and operational role with the overall responsibility to develop SE Forum and its partnerships to support social entrepreneurship worldwide.


Prior to SE Forum Nicklas was Communication Manager at Saco (the Swedish Confederation of Professional Associations) where he was responsible for political advocacy within the areas of education and research, and management of communication projects and events. He has also lived and worked in Australia where he worked for the School of Social Entrepreneurs Australia and also founded the music-fuelled enterprise Tram Sessions.

Nicklas holds a Bachelor degree in communication, and runs the Stockholm chapter of the global initiative Awesome Foundation which hands out mini-grants of €500 per month to initiatives that make Stockholm more awesome.

Fiona Hazell
Fiona HazellProgramme Director
Fiona is a social business strategist with 13 years’ experience in business and marketing strategy. She is an Inclusive Business Sweden Associate and has run a strategic consultancy for the last 5 years which includes clients such as Anglo American, Samsung and the Nigerian Stock Exchange.


Firmly believing that social challenges can be tackled through sustainable business solutions, she has worked with corporates, accelerators and social entrepreneurs to develop profitable and scalable business models that have a positive impact on society.

Tackling Africa’s high levels of unemployment is of particular importance to Fiona who fell in love with the entrepreneurial spirit of the continent when she lived, coached and worked in Livingstone (Zambia), Jambiani (Zanzibar), Moshi (Tanzania), Ngong (Kenya), Kampala (Uganda), Accra (Ghana), Lagos (Nigeria) and Soweto (South Africa).

Since relocating to Sweden she started ReStock, a social enterprise that provides mobile tech solutions for African entrepreneurs, as well as the MAD Foundation.

Svitlana Pinchuk
Svitlana PinchukSocial Impact Coordinator
Svitlana has a background in financial sustainability of social businesses and media development having worked for five years in media supporting NGOs in Ukraine. She concentrated on improving freedom of speech, media literacy and access to information in Ukraine and the CIS region.



As a Board Member of Institute of Professional Fundraisers in Ukraine Svitlana supports capacity development of non-profits and as part of the Steering Committee of European Media Platform, she promotes Ukraine-EU media integration.

She was awarded a Swedish Institute scholarship and earned her Master of Entrepreneurship from Uppsala University, and she volunteers as a hospital clown.

Tove Nordström
Tove NordströmCommunications & Coordination Lead
Tove has strategic communications experience working with national and international organizations with a particular focus on social entrepreneurship, as well as environmental and social sustainability. At SE Forum, Tove is responsible for internal and external communications.


She spent 13 years studying and working in London and joined SE Forum after having worked at communications agencies consulting in the social enterprise, social innovation and social investment sectors.

Tove holds a BA in Public Relations from University of Greenwich and has provided communications support to various organisations covering issues such as integration, homelessness, sustainable development, and community transport. She has a passion for social innovation, environmental and social sustainability, conscious consumption, and using communications to make a positive change in society.

Oscar Ohlström
Oscar OhlströmProject assistant
Oscar comes from a background in international development and has experience working in one of the worlds largest humanitarian organizations (MSF). At SE Forum, Oscar is currently undertaking an internship and are helping us facilitate our GATHER Fellowship program.


With a BA in Development studies from Uppsala University, focusing on how to empower local recipients of humanitarian aid following natural disasters, Oscar is now eager to learn more about how social entrepreneurship can contribute sustainable global development. Today, Oscar is pursuing a Master’s degree in Operational Management at Stockholm Business School.

Natalie Shen
Natalie ShenProject assistant
Natalie is a master student from Entrepreneurship and Innovation Management program of Kungliga Tekniska högskolan with background in applied mathematics in Nanjing University, China.


She is enthusiastic and passionate about working at SE forum based on her academics and other experience from leadership positions and voluntary work.

Our Board Members

Maria J. BustamanteChairman

Maria has a background in marketing & communications, business development and strategy for both non-profit and for-profit companies. Maria’s passion lies in working with entrepreneurs. She has helped tell the stories of startups throughout Latin America, the US and Europe, positioning them to attract customers and investment capital.

Maria currently works in the digital media industry. Prior to moving to Sweden, she worked at LAVCA, an organization that aims to build the private equity and venture capital ecosystem throughout Latin America by working directly with investors, regulators and entrepreneurs. Maria also worked at a New York City-based marketing and public relations firm specialized in promoting economic development efforts of U.S. and international communities looking to attract talent and foreign direct investment.

Maria holds a M.Sc. in General Management from the Stockholm School of Economics and received her B.A. in Advertising & Public Relations from The Pennsylvania State University. She also studied communications and international relations at the University of São Paulo in Brazil.

Mona BostariusTreasurer

Mona is a Financial Business Partner with more than 15 years of experience from various finance roles at Ericsson. She has experience with securing financial deliveries to multiple stakeholders in a complex and global organization juggling several reporting views and perspectives.

Mona recently pursued the goal of combining her fields of expertise – economy and ecology – by joining Stockholm International Water Institute (SIWI) as their Controller. She believes that her background along with her passion for putting meaning into numbers would make an impact both for the role of the Treasurer and for SE Forum as an organization.

Ylva HansdotterBoard Member
Ylva has a background as a Partner in a global management consulting firm and she has +17 years of experience in business development/growth strategies within several industries. Ylva holds a MSc in Computer Science and BSc in Behavioral Science from the University of Stockholm and has studied strategy at Harvard Business School and social entrepreneurship at INSEAD.
A couple of years ago Ylva started to focus on social enterprises and she is currently an entrepreneur within the Good Cause Foundation (a Stockholm based foundation with the purpose of starting and running for-profit companies – but where all dividends are donated to charity) and board member of the social enterprise GodEl. Ylva believes in the power of “hybrid” models for social enterprises to ensure financial sustainability and she is convinced that we will see a significant growth in partnerships between non-profit and for-profit businesses in the coming years.

Ebba ThedingBoard Member

Ebba has a background in Finance with +15 years experience from Marketing and Communications industry working with several of world’s leading agencies, serving both multinational, local and non profit organisations. From her leading positions in noted companies she has a broad experience of corporate compliance and Sarbanes-Oxley Act.

Ebba holds a Master degree in Business Administration from Linköping University with focus on International business and Strategy.

Eva JarlsdotterBoard Member
Eva is an author, lecturer and entrepreneur. She began her career as a journalist but after almost a decade in journalism, she left to work in business leadership roles. She has held global positions in integrated communications and CSR in the telecom and life science business.
In 2013 Eva launched the bestselling book ‘From Frustration to flow with lean@home” and she is regarded as the pioneer behind the concept lean@home. Thousands of families have been inspired by this method and the result is that they are enabled to reduce both their expenses and environmental footprints. Eva’s company Leanathome AB is currently developing products with the support from Vinnova.

Eva holds a degree in journalism from the University of Gothenburg and an executive MBA from the Stockholm School of Economics. In her spare time she dreams of being self-sufficient with a fruit and vegetable garden and to help create a more sustainable society – in all aspects.

Gregg VanourekBoard Member

Gregg Vanourek is an entrepreneurial leader, award-winning author, teacher, and changemaker. He leads workshops, speaks, and teaches on leadership, entrepreneurship, and personal development. He is co-author of three influential books: Life Entrepreneurs, Triple Crown Leadership, and Charter Schools in Action.

Vanourek is Vice Center Director at KTH for the Stockholm School of Entrepreneurship. He teaches at the Royal Institute of Technology and Stockholm Business School. Vanourek serves on the board of SE Forum and runs Far Horizon. He co-founded New Mountain Ventures and served as a startup executive for K12 Inc. Previously, he helped to launch the Thomas B. Fordham Foundation and was a research fellow at the Hudson Institute.

Vanourek is a graduate of the Yale School of Management (M.B.A.), London School of Economics and Political Science (M.Sc.), and Claremont McKenna College (B.A.).

Johan CarricBoard Member
Johan is the Director of Fundraising with SOS-barnbyar. Ha has a background in sales and marketing and was the Managing Director of Bostad Direkt before he re-joined GodEl where he grew the clietbase from a few thousand to 60 000 clients.

Ola JönssonBoard Member
Ola has spent the last 15 years as a business leader, entrepreneur and executive advisor in various leading companies – ranging from big multinationals and privately held growth companies to smaller social enterprises and start-ups.
As co-founder and chief catalyst at Coest, he drives conscious business development and innovation in Scandinavia by investing in and amplifying entrepreneurs and business leaders with a genuine ambition to create meaningful value today, and for generations to come. Ola has a strong network among the most conscious leaders and in the marketplace, and he loves to bring these players together to invest, innovate and co-create pioneering products, solutions and business models that can make our world an even better place.

Ola has played professional tennis and represented University of North Carolina (1998-2002), where he also gained his business degree in management and economics. He lives with his family in Viken in the south of Sweden.

Victor GangulyBoard Member
Victor is a consultant who’s working on projects ranging from social sustainability to digital communication. Since high-school he set out to find alternative ways of creating societal change through sustainable business, public opinion and inspiring young people to pursue meaningful goals.
He has been working as the Chief of CSR at the biggest real estate company in Sweden called Balder by initiating their social impact in the suburbs. He was also assigned as the community manager for both a social investment agency called Hjärna.Hjärta.Cash and a talent recruitment firm called Nova. Other than SE Forum Victor has been in the board of Mattecentrum, TEDxYouth and Peace&Love which are all organisations that focuses on learning and empowering the youth. Since recently Victor has started a podcast called Frågepodden which he publish weekly episodes in collaboration with MTG’s radio station.

Jenny FürstenbachBoard Member
Jenny has been working at SAS since 2005 when she started out as a Management Trainee. Since then she has had different positions; from business development to sales manager. Today she holds the position as Head of Distribution & Saleability at SAS.
In 2014 Jenny founded Acumen which is a non-profit organization that provides emerging leaders skills they need to become more effective in changing the way the world tackles poverty. Between 2010-2013 Jenny lived in Japan, working for SAS and she now speaks Japanese. She holds a M.Sc from Stockholm School of Economics. Jenny has a strong competence within change management and innovation.

Our Founders

Harry McNeil
Harry McNeilFounder
Harry McNeil is one of the founders of Social Entrepreneurship Forum and CEO of Futerra Sweden. With passion for social business, leadership and solving complex societal challenges Harry has founded, co-founded and headed a number of companies and NGOs; Telge Tillväxt, The Good Guys, Framtidsboxen, Protus, Ekskäret foundation et cetera.
Harry has worked as associated researcher at the Swedish institute of International Affairs and has a global background from business, research and NGO development in China, Europe, Kenya, Rwanda, Uganda and the US. Harry has holds a M.Sc. in International Relations from Stockholm University, a degree from the business school Kaospilots and has studied business negotiation and philosophy at Berkeley and Lund University.

Jonas Michanek
Jonas MichanekFounder
Jonas is a serial entrepreneur and writer. He founded SE Forum (first known as AISE) back in 2004 to create a platform for social entrepreneurship in Sweden. Besides SE Forum, Jonas has also founded NGOs like Innovation Circus (a European grassroots initiative fostering innovation for the masses) and Digitalbridge, which brought the knowledge of digital storytelling to Scandinavia.
Jonas has a Global EMBA from Stockholm School of Economics, financed by a scholarship from the Wallenberg foundation. He has attended the Kaospilot program and has a Bachelor of Arts from Uppsala University. He has also founded several companies like Idélaboratoriet (a innovation management consultancy working with both corporate and public clients who focus on social innovation, like Greenpeace and the city of Medellin in Colombia) and Food To Happen (innovation in the food industry).

Jonas has written several books like the bestselling The Idea Agent-books together with Andréas Breiler, the book TO DO: development of cultural and creative industries in practice (2011) and has co-written the books Entreprenörskap och Företagsetablering  (Entrepreneurship) (2009) and Global Wanderings (2008). He also has a media career as a TV- and radio-host working with channels like SVT, Kanal5, TV8 and SR.

Johanna Laurin Gulled
Johanna Laurin GulledFounder
Johanna Laurin Gulled is one of the founders of Social Entrepreneurship Forum. She is now Senior Analyst at the Swedish Civil Contingencies Agency after being Head of Reputation Management at Ipsos Nordics.